CASE STUDY

Creating a consistent sales pipeline with Laneway Analytics

Laneway Analytics is a specialist data and analytics software company providing solutions to Australian superannuation funds.

As with most new start-ups, they lacked a dedicated sales function. But they knew a formal sales capability was essential to meet their ambitious growth ambitions.

Consistent Sales Pipeline

Our partnership

We were brought on board to deliver a complete sales function for this local business. Years of industry experience meant we knew the market, people and their needs and were able to quickly implement a full sales cycle.

This looked like:

  • Fine-tuning and crafting of sales propositions
  • Lead generation
  • Prospect qualification
  • Opportunity management from initiation to close
  • Advisory input into commercial structures, strategies and pricing

With our sales team embedded within the business, Laneway Analytics is able to focus on developing the product and strengthening relationships with their clients.

A predictable, managed sales pipeline allows the business to better plan for the future.

Importantly, Laneway’s founder has been able to step away from day-to-day sales, allowing him to focus on building a sustainable and thriving business.

Growth doesn’t come from big, one-off wins, but rather consistent, predictable and managed actions everyday.

Sustainable growth is our goal. We do this through a tailored plan that matches your ambition and flexes with you.

Looking to grow
like Laneway Analytics?

Kyudo is a growth agency for big-thinking companies who want to grow in the Australian financial services market. Get strategic business and sales support to keep you on track.

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